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Media Coverage on A Deep Dive into the Market Competitiveness of Ceylon Tea
Advocata Institute unveils insights on enhancing market competitiveness of Ceylon tea
Advocata Institute Research Consultant Sudaraka Ariyarathna shed light on the discrepancy between recommended replanting rate and the actual rate, mentioning that “while the recommended replanting rate stands at 2.5%, our research indicates a significantly lower actual rate,” highlighting the impact on Sri Lanka’s tea production yields compared to other black tea producing nations. This was the opening to “A deep dive into the market competitiveness of Ceylon tea” organised by Advocata Institute which was on 29 February.
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Importance of strengthening estate workers’ economy stressed
The challenges encountered by the upcountry Tamil community is beyond mere daily wages, said Minister of Water Supply and Estate Infrastructure Development, Jeevan Thondaman.
He was speaking at a discussion on “A Deep Dive into the market competitiveness of Ceylon Tea” organised by Advocata Institute at the BMICH on Thursday.
He stressed the importance of enhancing their quality of life by addressing various facets such as housing, land, education, health, and infrastructure.
ADVOCATA INSTITUTE
Unveils Insights on Enhancing Market Competitiveness of Ceylon Tea
The Ceylon tea industry faces significant challenges which threaten its competitiveness and sustainability in the global market. High labour costs, labour shortages, and inefficiencies in land management are hindering productivity and profitability, while issues pertaining to quality control and the lack of a premiumisation strategy posse further obstacles to unlocking the true potential of Ceylon tea.
Optimism over securing EU protection for Ceylon Tea
Sri Lanka expressed optimism about securing European Union(EU) protection for Ceylon tea within the next 12-18 months.
Chairman of the Tea Board, Niraj De Mel, emphasised the need to prioritise quality over volume, advocating for a return to basics to improve prices.
