Media Coverage on A Deep Dive into the Market Competitiveness of Ceylon Tea

Advocata Institute unveils insights on enhancing market competitiveness of Ceylon tea

Advocata Institute Research Consultant Sudaraka Ariyarathna shed light on the discrepancy between recommended replanting rate and the actual rate, mentioning that “while the recommended replanting rate stands at 2.5%, our research indicates a significantly lower actual rate,” highlighting the impact on Sri Lanka’s tea production yields compared to other black tea producing nations. This was the opening to “A deep dive into the market competitiveness of Ceylon tea” organised by Advocata Institute which was on 29 February.
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Importance of strengthening estate workers’ economy stressed

The challenges encountered by the upcountry Tamil community is beyond mere daily wages, said Minister of Water Supply and Estate Infrastructure Development, Jeevan Thondaman.

He was speaking at a discussion on “A Deep Dive into the market competitiveness of Ceylon Tea” organised by Advocata Institute at the BMICH on Thursday.

He stressed the importance of enhancing their quality of life by addressing various facets such as housing, land, education, health, and infrastructure.

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ADVOCATA INSTITUTE

Unveils Insights on Enhancing Market Competitiveness of Ceylon Tea

The Ceylon tea industry faces significant challenges which threaten its competitiveness and sustainability in the global market. High labour costs, labour shortages, and inefficiencies in land management are hindering productivity and profitability, while issues pertaining to quality control and the lack of a premiumisation strategy posse further obstacles to unlocking the true potential of Ceylon tea.

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Optimism over securing EU protection for Ceylon Tea

Sri Lanka expressed optimism about securing European Union(EU) protection for Ceylon tea within the next 12-18 months.

Chairman of the Tea Board, Niraj De Mel, emphasised the need to prioritise quality over volume, advocating for a return to basics to improve prices.

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Market Competitiveness of the Tea Industry of Sri Lanka

Advocata Institute launches its latest report titled “Market Competitiveness of the Tea Industry of Sri Lanka” The report is written by Sudaraka Ariyaratne, Research Consultant at Advocata Institute.

The report begins with an introductory chapter that details the historical evolution of the island’s tea industry. The report finds that the present standing of the industry in the context of the international market is not too grim, but argues that issues related to the labour market, capital investment, value addition, and quality control limit the industry’s competitiveness in the global stage. The rest of the report takes the form of four discussion papers, each on the four areas of concern listed above, that present an economic theory-based lens to approach these issues, and discuss potential solutions.

You can access the report on ‘Market Competitiveness of the Tea Industry of Sri Lanka’ here