Media Coverage on A Deep Dive into the Market Competitiveness of Ceylon Tea

Advocata Institute unveils insights on enhancing market competitiveness of Ceylon tea

Advocata Institute Research Consultant Sudaraka Ariyarathna shed light on the discrepancy between recommended replanting rate and the actual rate, mentioning that “while the recommended replanting rate stands at 2.5%, our research indicates a significantly lower actual rate,” highlighting the impact on Sri Lanka’s tea production yields compared to other black tea producing nations. This was the opening to “A deep dive into the market competitiveness of Ceylon tea” organised by Advocata Institute which was on 29 February.
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Importance of strengthening estate workers’ economy stressed

The challenges encountered by the upcountry Tamil community is beyond mere daily wages, said Minister of Water Supply and Estate Infrastructure Development, Jeevan Thondaman.

He was speaking at a discussion on “A Deep Dive into the market competitiveness of Ceylon Tea” organised by Advocata Institute at the BMICH on Thursday.

He stressed the importance of enhancing their quality of life by addressing various facets such as housing, land, education, health, and infrastructure.

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ADVOCATA INSTITUTE

Unveils Insights on Enhancing Market Competitiveness of Ceylon Tea

The Ceylon tea industry faces significant challenges which threaten its competitiveness and sustainability in the global market. High labour costs, labour shortages, and inefficiencies in land management are hindering productivity and profitability, while issues pertaining to quality control and the lack of a premiumisation strategy posse further obstacles to unlocking the true potential of Ceylon tea.

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Optimism over securing EU protection for Ceylon Tea

Sri Lanka expressed optimism about securing European Union(EU) protection for Ceylon tea within the next 12-18 months.

Chairman of the Tea Board, Niraj De Mel, emphasised the need to prioritise quality over volume, advocating for a return to basics to improve prices.

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Online Discussion: Deep Dive "The Role of Trade in Economic Recovery in Sri Lanka"

The second Advocata Deep Dive discussion on "The Role of Trade in Economic Recovery in Sri Lanka” in partnership with the European Union in Sri Lanka and the Maldives was held on Aug 30th.

Prof. Prema-Chandra Athukorala (Emeritus Professor of Economics, Arndt-Corden Department of Economics, ANU), Dr. Sarath Rajapatirana (Chair, Academic Programme, Advocata Institute), H.E. Denis Chaibi (Ambassador, Delegation of the European Union to Sri Lanka and the Maldives) and Dr. Dayaratna Silva discuss (International Trade Economist | Former Sri Lankan Ambassador to the World Trade Organization) discuss "The Role of Trade in Economic Recovery in Sri Lanka”

You can also watch the full discussion here

Deep Dive 2.0 kickstarted with the primer by Dr. Sarath Rajapatirana discussing International Trade: From Theory to Policy: Sri Lanka in Perspective.

A brief overview of Sri Lanka's trade, trading partners and trade policies in relation to economic growth. In this video, we discuss the contribution of trade to a country's growth, Sri Lankan trade during the pandemic, import restrictions, and GSP+ and its effect on Sri Lanka's trade.